Master Data Management — Part 1: What is it?

This is Part 1 of our mini series 'Master Data Management — What It Is and Why You Need It'

As important as master data management (MDM) is to your organization, we admit it's not the most approachable topic — it's full of complexities and in some cases, jargon that is used simply to make us IT types feel a bit smart.

At its core though, MDM is fundamental to any organization that wants to run smoothly today and plan for tomorrow by organizing all of its data neatly and uniformly in one place.

We're here to help de-mystify MDM for you — so here's a quick overview of what MDM is, why it should be important to you, and the ultimate goal of getting it right.

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