Master Data Management — Part 2: Why is it important?

This is Part 2 of our mini series 'Master Data Management — What It Is and Why You Need It'

We are swimming in data, and so it's easy to feel like we are data-driven and analytical in our decision-making. In reality, we are at the mercy of multiple data systems with their own goals that may not necessarily be aligned with your organization's.

MDM allows organizations to be truly data-driven by being in complete control of their data. This control comes from enabling anyone in the organization to get a holistic view of the most up-to-date data at all times.

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