This is Part 3 of our mini series 'Master Data Management — What It Is and Why You Need It'
Terminology:
The ultimate goal of MDM is to have an SSOT so that your data is in one place, and a golden record so that each time you access it, you know that's the latest and most accurate version of your organization's data. There are many ways to achieve an SSOT and a golden record, but we've found the following to be the best approach.
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