Master Data Management — Part 3: How to Achieve the Ultimate Goal of MDM

This is Part 3 of our mini series 'Master Data Management — What It Is and Why You Need It'

Terminology:

• Single Source of Truth (SSOT): A data storage principle to always source a particular piece of information from one place.
• Golden Record: A data record that captures all the necessary information we need without redundancies.

The ultimate goal of MDM is to have an SSOT so that your data is in one place, and a golden record so that each time you access it, you know that's the latest and most accurate version of your organization's data.

There are many ways to achieve an SSOT and a golden record, but we've found the following to be the best approach.

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