What is Data Culture: Why the Former Is Nothing Without the Latter

We don't need to persuade you about the importance of data. To say data is important for business today would be like suggesting the sun is important for daylight. It's a given. In fact, companies driven by data are 58% more likely to surpass revenue goals than those that are not focused on data.

But data in isolation isn't enough.

Despite the billions spent every year in the pursuit of becoming more data-driven, 8% of businesses successfully scale their analytics to get value from their data.

Just as sunlight isn't enough to grow a garden — it needs other components such as water, seeds, care, and oversight. Those components create a collective environment of collaboration working towards a unified goal — growth.

In the case of data, this means fostering a data culture, or rather, a culture of data.

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