Reduce costs - unlock new insights.
Deliver seamless data collaboration while reducing costs and uncovering new business insights.
Instantly and securely share governed data across your business ecosystem.
Instantly and securely share governed data across your business ecosystem.
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Accelerate revenue growth
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Optimize operations
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Increase data security and governance
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What is Data Clean Room?
A Data Clean Room (DCR) is an environment, in which multiple parties can share sensitive data in a secure, privacy-compliant manner. BI Concepts offers a DCR solution that is highly flexible, automated and guarantees transparent and secure data access.
Secure
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Automated
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Scalable
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Supports semi-structured data
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Near real-time
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Why does a Data Clean Room matter?
Data Clean Rooms are the medium for privacy-safe data collaboration and empowered insights in a post-cookie world.
Most marketing attribution models were built using third-party data. Third-party data enables the media industry to evaluate the impact of each touchpoint on a customer’s behavior, from signing up for a newsletter to making a purchase. As a result, marketers can make smarter marketing and media decisions, reducing waste and driving higher return on marketing investments.
With the emergence of stricter privacy regulations, the major browser provider Google (Chrome), has joined Apple (Safari) and Mozilla (Firefox) in their decision to depreciate third-party cookies. It’s estimated that more than 90% of browsing behavior may soon be anonymous to current attribution models. That said, marketers need to find another way to make targeted marketing and media decisions.
Data Clean Rooms are the medium for privacy-safe data collaboration and empowered insights in a post-cookie world. Marketers can use data clean rooms to provide a secure environment for multiple companies - or departments of a single company - to collaborate across data sets for the purposes of targeting, measurement, enrichment, and more.
Most marketing attribution models were built using third-party data. Third-party data enables the media industry to evaluate the impact of each touchpoint on a customer’s behavior, from signing up for a newsletter to making a purchase. As a result, marketers can make smarter marketing and media decisions, reducing waste and driving higher return on marketing investments.
With the emergence of stricter privacy regulations, the major browser provider Google (Chrome), has joined Apple (Safari) and Mozilla (Firefox) in their decision to depreciate third-party cookies. It’s estimated that more than 90% of browsing behavior may soon be anonymous to current attribution models. That said, marketers need to find another way to make targeted marketing and media decisions.
Data Clean Rooms are the medium for privacy-safe data collaboration and empowered insights in a post-cookie world. Marketers can use data clean rooms to provide a secure environment for multiple companies - or departments of a single company - to collaborate across data sets for the purposes of targeting, measurement, enrichment, and more.
How does a Data Clean Room work?
The ingested data is anonymized and aggregated, so that it is not possible to retrace data from an individual person.
- Compile first-party data and load it into secure environment
- Data gets encrypted, secured and protected from any access beyond what’s explicitly stated
- Data is shared with collaboration partner while no additional storage is required
